Graphic Design & Mass Communication
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A 5 page research paper on graphic design and its ability to convey a message. Graphic design refers to the use of "graphic elements and text to communicate ideas or information to specific audiences" (Calnon, 2004, p.17). Basically, graphic design is a visual language that aids in conveying the meaning and context of the written word (Calnon, 2004). When this purpose is accomplished successfully, it attracts attention and adds credibility to the whatever message is being conveyed. In general, graphic design is most frequently employed to create marketing materials that are intended to be noticed by consumers; however, it also has other uses. The writer discusses various types of graphic design and research. Bibliography lists 5 sources.
Filename: khgdres.rtf

Graphic Design After Industrialization
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A 5 page paper discussing changes the computer age has brought to graphic design. The design abilities central to the success of the graphic designer receive greater expectation than in the past. No longer is it sufficient for a graphic designer to produce a marketing piece showing the product with a smiling consumer standing nearby. Now, such visuals are expected to convey a variety of marketing messages including quality, value and status. The creativity factor of the graphic designer has been highlighted so that it is now one of the most important qualities the designer can bring to work. Bibliography lists 2 sources.
Filename: KSgraphDes.rtf

Graphic Design and Contemporary Photographic Theory
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A 5 page discussion of the parallels between computer-aided graphic design and conventional photographic theory. Emphasizes the tremendous diversity of tools which are available to the graphic design artist and discusses how these tools are similar to those available to conventional photographers but much more extensive. Concludes that the graphic design artist must recognize not only the tools and methodologies which are available but also the traditional value system which is associated with those tools. Bibliography lists 3 sources.
Filename: PPphoto.wps

Graphic Design, Corporate Identity and Subculture
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This 12 page paper considers the importance of graphic design in the formation of cooperate identity, and the way in which sub culture is used successfully and unsuccessfully. The writer looks at influence of logo’s such as the IBM logo as well as more modern manifestations, such the attempt to change the corporate image of British Airways and the controversial tail fin designs. The bibliography cites 7 sources.
Filename: TElogode.rtf

Graphic Design: Ethnic And Gender Discrimination
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10 pages in length. Ethnic and gender discrimination is no stranger to the workplace. Inasmuch as graphic design is essentially a white man's world, it has been extremely difficult for ethnic women to break the mold and be represented for their talents, while not being overlooked merely because of their gender. To say that ethnic women have had to fight for their existence within the world of graphic design would be a gross understatement. Indeed, the road to self-expression through the artistic expression has been paved with patriarchal intolerance and characteristic skepticism. That women have been forced to prove their worthiness within the stringent boundaries of a male-dominated industry speaks volumes about the inherent fortitude that comprises the female spirit. The concept of feminism embodies a number of critical theories by which to better address the various perspectives of interdisciplinary connection. The writer discusses that a primary quest exists to assess the sometimes-strained yet always misunderstood relations between the genders within the graphic design industry. Bibliography lists 5 sources.
Filename: TLCgrfic.wps

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